When Internet and email were introduced, this marketing method too went digital and businesses started sharing their promotions and updates through emails.Īnother very important thing to remember when building mailing lists is that it should be permission-based. Mailing lists had been used even before the Internet exists when businesses started posting newsletters and promotional materials via snail mails. It has been proven that repeat visitors usually end up being customers. It doesn’t matter whether you have 10s or 1,000s of page views daily but if you have no way of persuading these visitors to return to your website in future, then all your efforts to increase sales may go to waste. A good mailing list is essential to the success of an email marketing campaign.
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